It seems that the countryвЂ™s various regulatory figures have actually converged at an arbitrary 36% APR in place of doing step-by-step affordability and reasonableness studies. Why 36% and never 39%, or 204%? How about providing just just just what the marketplace needs, provided that payment to earnings ratios permit the payment of principal in the long run? And exactly how should prices adapt to the riskiness of a debtor? While 36% are sufficient for a near prime debtor, can a subprime lender actually generate income at that limit?