Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

WESTERN HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.

Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, these people had been prepared for his or her appointments at a modeling agency on the bottom floor. exact Same individuals: two really personas that are different.

A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just just just just What someone wears, along side other artistic clues provided off in photographs, can inform a lot of various reasons for having them.

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